ADP CRM

Business Development

Put Your Database to Work

Customers returning for service, maintenance, feedback, repeat sales — elements of a growing dealership. The Business Development module helps you generate reminders to keep your customers coming back to your dealership.

Business Development gives your management and staff the tools to:

• Track customer feedback during sale and post sale interaction
• Manage direct marketing reminder programs from the CRM database
• Spur increased Service Department visits
• Spot customer trends and patterns
• Match reminder messages to customer profiles

The Business Development module also gives you the ability to generate:

• Automated business rules
• Flexible assignments
• Management tracking reports
• Escalation rules

Keeping customers satisfied is key to keeping your dealership growing. Business Development utilizes the databases you’ve built to do just that.