ADP CRM

Campaign Management

Reap the Rewards of Effective Marketing

Make your marketing dollar go further with the Campaign Management module. Campaign Management makes it possible to create and measure customized marketing campaigns.

• Focus the power of your database by directly marketing to your existing customers
• Design special offers based on customers’ interests and purchase history
• Simplify the creation and execution of marketing programs by generating your direct mail, email, and follow-up lists.
• Track response rates and profits to know which offers generate the most revenue

Campaign Management will keep your marketing efforts focused, under control, and on budget. Good marketing is key to increasing sales and maximizing profits throughout your dealership. Through the integrated architecture of CRM you’ll see the impact of Campaign Management from the service department to the showroom floor.